Wordpress Real Estate Website
The competitive real estate industry needs a strong digital presence. Technordia creates a WordPress real estate website. Our websites are user-friendly across platforms with interactive maps, advanced property listings, and lead collections. With responsive design and SEO, your real estate business will stand out, attract clients, and close more sales, Technordia boosts web presence and simplifies client property searches.
According to the National Association of Realtors' 2019 Report, 44% of home buyers start their search online, and this ratio is likely to climb further. If you don't have a website or if it's out of date, you may be losing a lot of leads.
Your real estate website acts as a one-stop shop for all of the information that current and prospective clients need about your organization. Having a website gives you a greater selection of leads and the opportunity to focus on your personal brand, and it allows your clients 24-hour access to browse listings and let you know what they need, whether via contact forms or emails.
Which functions should my real estate website include?
Once you've developed the basis for your website, you must make it a site that your clients will enjoy using. Read on to discover the top 7 essential attributes for real estate websites.
Adaptive Web Design
Smartphone users, for example, will need to pinch their screen to zoom in and out in order to click on links or read specific sections of your website. They may have to scroll horizontally and miss elements of your page that are not displayed.
This is a frustrating experience for any user, and it will lead to higher bounce rates. Worse, the Google algorithm and other search engines will notice that your website is not responsive and will be less likely to Rank your website among the top search engine results pages (SERPs).
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Estate Listings With IDX Integration
IDX integration is critical for any real estate website since it enables Realtors to display local property listings from the MLS directly on their sites. Instead of searching Zillow, Redfin, and other huge websites for apartments and homes for sale, you can establish yourself as the area's authority by directing customers to your website.
When your client has to or wants to utilize Zillow instead of your website's search, you know Zillow will forward their information (and budget, depending on their search information) to a competitive agent, mortgage broker, and so on. However, this does not have to be the case, and we have thousands of examples of Showcasers increasing their businesses year after year by just maintaining existing clients and adding new people they meet.
Social Media Connectivity
Being a successful Realtor is all about keeping top of mind in your social network and generating new leads. The most cost-effective and simple approach to accomplish this is to keep your social media platforms active and engaged. If you're active on social networking, this is a simple method to add photographs, videos, and other information to your site.
This also works in reverse. As you add new information and listings to your website, make sure to include the option for visitors to post comments and share on their social network profiles. When consumers perceive that there is an easy way to share with their friends and family, they are far more likely to do so.
Develop Credibility
You've probably observed that there are hundreds of thousands of Realtors in your area, so you'll need to find a strategy to stand out. You may accomplish this immediately on your website by establishing credibility with testimonials and relevant material.
Buyer testimonials are valuable because they provide social proof that you are an excellent Realtor to work with. Choose a couple of your greatest client evaluations and feedback and feature them on the homepage or on a special testimonial page, such as this one. These testimonials will carry much more weight if you attach a short portrait of the person along with their first name and last initial.
Finally, incorporating films or images of yourself might help to establish credibility and trust. Keep the films short--three to five minutes is ideal--and address the camera as if you were introducing yourself to a prospective client.
Easy Site Navigation
Along with responsive web design, you must have a clear user interface that directs visitors to where they want to go. For example, if you know that many of your visitors are home buyers, include a link to your "home buying" page that is prominently displayed on the homepage.
If visitors are looking to sell their property, putting a "home selling" link on the homepage makes it apparent what they should do next. Websites without clear designs appear chaotic, unclear, and unprofessional.
An Email Me/Agent Bio Section.
When someone visits your website, it is reasonable to presume that they are interested in learning more about you.
The agent's bio might appear on your "Contact Info" page or on a separate page entirely. Regardless, we strongly recommend including contact information on your bio page, such as an email address, phone number, or social media account.
Calls To Action
Calls to action are straightforward and obvious demands for users to take action on each page of your website. For example, if a site visitor is on your landing page and you want them to learn more about you, you could include a call to action button that reads, "Click Here to Connect with Me."
