Best Modern Website Design Trends
Website design affects about 95% of a visitor's first impression of your organization, and a good design can help you increase sales
That's why it's more important than ever to incorporate modern website design into your marketing plan. What new website design trends are coming for 2025 and how can you take advantage of them to update your website?
Read on for ten modern website design concepts that will inspire you this year! Looking for more modern website design and digital marketing inspiration?
Custom Plans
Illustrations bring your brand and website to life. Modern website design in 2025 draws inspiration from print and other traditional art forms.
In 2025, customized illustrations will be integrated into modern web design, replacing standardized image bank images.
Custom graphics not only differentiate your brand, but also increase brand recognition when they match your brand style.
His work has contributed to the emerging trend of custom graphics for businesses that look straight out of a storybook. With advanced coding skills, illustrations progress from 2D design. Even today, digital designs include 3D illusions, adding a new level of depth to the internet.
It's the perfect solution for our business. Thanks guys, keep up the good work! It's really wonderful. It's the perfect solution for our business.
– William Blake
Full Page Title
In 2025, full page headers will be the standard in modern website design.
Web designers can create different header options, but a typical layout includes important text or calls to action (CTA) on the left and attractive graphics on the right. This is because people pay the most attention to the top left corner of the page.
Discord presents a colorful and playful image on the right side of its header while highlighting the benefits of its subscription service on the left side.
Their CTA buttons are very meaningful and explain exactly what users need to do to get additional experiences. As you scroll down, you'll notice that Discord organizes site elements into cards, making information streamlined, easy to find, and easy to read while maintaining the fun factor.
You can see how websites like this convey a playful sense of sophistication.
The Beauty of Minimalism
When it comes to modern website design trends, simplicity is more than just a style. It is actually a wise choice. A minimalist design that keeps everything simple and clear is visually appealing and tricks our minds into making better choices while avoiding common website design mistakes.
Think of it like cleaning a space: the neater, the better. According to GoodFirm, 84.6% of web designers don't like full designs. So a minimalist approach looks professional and promotes a smoother user journey on your website.
Scrollytelling
Scrollytelling is the intersection of storytelling and scrolling. In other words, it's like telling a fun story and letting users scroll through the chapters. And Apple executes it brilliantly on its website, unfolding features like pages in a beautifully dynamic book. In the end, it's about connecting with your audience, not just providing information.
Potion
Potion's digital marketplace, which sells video production software, is sleek and attractive. It uses a lot of white space to direct readers' attention to calls to action (CTAs). It also uses a pastel color scheme to brighten certain words, images and videos
This website uses parallax scrolling and 3D animations to improve user experience (UX). To effectively sell online services, the user interface of the site should be entertaining with the help of interactive components such as animations, moving objects and GIF files.
White Space
Modern website design is returning to minimalism with a trend of purposeful white space as seen in print magazines.
White space, like natural flows, guides users through the pages of your website, flowing from one section to the next — and it creates a visual hierarchy where no element disrupts the whole. The white space of the breathing room gives rest to the eyes of the spectators
It also improves comprehension by visualizing the links between page elements. When two elements are close to each other in a small white space, the human eye sees them as a single entity.
On the other hand, if two objects are farther apart, your eyes will see them separately. White space helps users understand the hierarchy of your site.
It also helps identify the most important information on pages, so by understanding how to use white space on your website, you can improve the user experience (UX).
Embrace the Dark Side — Dark Mode
Dark mode is more than just an option; it is one of the latest website design trends that has changed the landscape of web development. This trend, which has gained popularity since 2020, adds a deeper tone to websites
But it's not just about beauty; it also has practical applications. How? Well, dark mode saves battery, makes reading material easier and even increases conversion rates.
According to studies, a significant part of users (one in three Americans) choose a dark space, which makes it a visually attractive and functional design solution.
Fun Mouse-Controlled
Mouse pointers are still common on modern websites, making browsing a page a whole new experience.
Adding fun pointers to your website in 2025 can be as simple as changing the shape of the mouse pointer or as complex as creating mouse pointer animations.
Either way, your visitors will enjoy interacting with unique pointers. Due to the playful nature of the animation, users can easily spend a few minutes sliding their mouse over the navigation menu. Your mouse pointer doesn't need to be as sophisticated as this, but adding a distinctive feature will certainly liven up your page.
Grid Design
In 2025, modern web designers will continue to experiment with grids, and asymmetrical layouts will likely gain popularity. Many top modern web designers use CSS Grid Layout to bring all the features of a print layout to the web. CSS Grid Layout, also called Grid, is a two-dimensional grid layout system in the Cascading Style Sheets language used to describe the layout of HTML web pages.
Grid enables modern web designers to develop more complex responsive website layouts more easily and consistently across browsers. In addition, it enables creating a neat and organized look effortlessly
Image Titles
Many modern website designers are experimenting with using an image as the entire banner – and it's proving to be quite trendy. A full image caption not only conveys a message, but engages users immediately
This full image header is contrasted, clean and unique, and includes two CTA buttons to direct viewers to the next step in site discovery.
Color themes In 2025
Modern website design trends and modern web designers are experimenting with color palettes, and a new trend color emerges every year. In 2019 it was blue, in 2020 mint, in 2021 light gray, and in 2022 pastel colors like light turquoise. PANTONE
this year the color is Viva Magenta 18-1750
Trend forecasting company WGSN and Coloro have named A.I. Aqua, a technology-inspired shade of blue, as the color of 2025. In summary, Venngage expects that the color palette of websites will become more subdued by 2025.
Gradients will be a trend from 2021 to 2025, and designers will likely continue to explore the depths of gradients. Gradients are also ideal for reaching a large audience because they cover a wide range of colors.
Color psychology will also influence website design trends in 2025.
Before creating a new color palette for your business, make sure you research color psychology. It is important that the colors complement your brand. Some smaller website design trends related to color are likely to last from 2021 to 2025.
It seems that:
- Soft, cold tones (blue, turquoise and gray) = Information and backgrounds
- Bright, warm colors (reds, oranges and even greens) = Calls to Action (CTAs)
